The YouTube F-TYPE Club
Jaguar F-TYPE YouTubers have helped introduce Jaguar’s British sports car to a new generation of enthusiasts. From Sam Furlonger of Seen Through Glass and Tim Burton, better known as Shmee150, to Harry Metcalfe of Harry’s Garage, each has a different story to tell about the F-TYPE.
There are sports cars you admire, sports cars you dream about, and then there are sports cars that become part of your story. For a generation of enthusiasts who discovered their passion for cars through YouTube, the Jaguar F-TYPE has become one of those cars.
Jaguar F-TYPE YouTubers have helped introduce the British sports car to audiences around the world. Since its arrival in 2013, the F-TYPE has featured in countless reviews, road trips, ownership stories and automotive adventures. Its dramatic styling, engaging driving experience and unmistakable soundtrack make it a natural fit for video.
However, not every automotive creator has the same relationship with Jaguar’s two-seat sports car. Some have owned one, others have enjoyed time behind the wheel, and one has a particularly fascinating connection to the development of an exclusive special edition.
We look at three familiar names in automotive YouTube: Sam Furlonger of Seen Through Glass, Tim Burton, better known as Shmee150, and Harry Metcalfe of Harry’s Garage. Their stories are different, but each helps explain why the F-TYPE continues to capture the imagination of enthusiasts.
Seen Through Glass: The genuine F-TYPE devotee
If F Project Magazine were to name an unofficial YouTube ambassador for the Jaguar F-TYPE, there would be a strong case for Sam Furlonger, better known as Seen Through Glass.
Sam hasn’t simply borrowed an F-TYPE for a review or spent a few hours behind the wheel. He has owned two.
That alone says something about the impression Jaguar’s sports car made on him.
Seen Through Glass has built a following by focusing on the emotional side of car ownership. His videos are as much about the places cars take us and the experiences they create as they are about performance figures. The journey matters just as much as the destination, and that makes the F-TYPE a natural fit.
With its long bonnet, distinctive styling and evocative soundtrack, the Jaguar encourages drivers to take the long way home. It can turn an ordinary journey into something memorable, whether the destination is a favourite driving road or somewhere completely new.
For Sam, that relationship went beyond simply experiencing the car. He chose to buy one and, later, another. In an era when automotive creators can experience an extraordinary range of performance cars, returning to the same model is a significant endorsement.
The F-TYPE clearly offered something he wanted from a sports car: character. Its styling, sound and driving experience combine to create a sense of occasion that is difficult to capture in a specification sheet alone.
Two F-TYPEs. One serious fan.
There is something particularly fitting about Seen Through Glass being associated so closely with Jaguar’s sports car. His content celebrates the idea that cars aren’t simply machines; they are a way of experiencing the world.
Whether powered by a V6 or V8, and whether configured as a coupé or convertible, the F-TYPE has the ability to make a familiar road feel different. It offers the driver more than a means of getting from A to B.
For an F-TYPE enthusiast, Sam’s decision to own two examples is one of the most interesting parts of his story. It shows a connection that goes beyond a one-off review or a brief opportunity to try something new.
Shmee150: Driven, admired — but never owned
Few automotive YouTubers have experienced as many extraordinary cars as Tim Burton, better known as Shmee150.
His channel has become a constantly evolving collection of supercars, hypercars and performance cars, giving a huge international audience the opportunity to see and hear some of the world’s most desirable machinery. The Jaguar F-TYPE has been part of that story, too.
Tim has driven and featured the F-TYPE, putting Jaguar’s sports car through its paces and showing viewers what it is like behind the wheel. However, there is an interesting distinction between Shmee150 and Seen Through Glass.
Tim has driven the F-TYPE, but he has never owned one.
That may come as a surprise, considering the extraordinary variety of cars that have passed through his hands over the years. Nevertheless, the F-TYPE has appeared alongside some very serious machinery on his channel.
This provides an interesting perspective on Jaguar’s sports car. The F-TYPE doesn’t necessarily need to be the most powerful, most expensive or fastest car in a collection to attract attention. It has something else: presence.
Place an F-TYPE alongside a selection of exotic machinery and it still has a character of its own. The distinctive Jaguar shape, low-slung stance and unmistakable soundtrack mean it rarely disappears into the background.
For Shmee150, the F-TYPE remains a car to experience rather than one to add to his collection. That provides the perfect contrast to Sam Furlonger’s ownership story.
Both creators have brought the car to their audiences, but their different experiences demonstrate that enthusiasm for a sports car doesn’t have to lead to ownership. Sometimes, the experience of driving it is enough to leave a lasting impression.
Harry Metcalfe: When the owner was part of the story
Harry Metcalfe has a particularly interesting relationship with Jaguar and the F-TYPE. As the founder of EVO magazine and creator of the Harry’s Garage YouTube channel, he has spent decades exploring performance cars and the stories behind them.
Harry owns an F-TYPE Project 7, one of the most distinctive and exclusive versions of Jaguar’s modern sports car. Inspired by the legendary D-Type and Jaguar’s seven victories at Le Mans, Project 7 celebrated the marque’s racing heritage with a more extreme interpretation of the F-TYPE.
Yet Harry’s connection with the car goes beyond simply being an owner. His story also reaches back to the creation of Jaguar’s Special Vehicle Operations division.
From an idea to Special Vehicle Operations
In 2013, Harry was writing for EVO and believed Jaguar Land Rover could do more with its specialist vehicle work. The company had an internal Engineer to Order operation, but he saw an opportunity for a more visible division that could develop distinctive, bespoke and limited-run vehicles, much as other performance marques had done.
At the Goodwood Festival of Speed that year, Harry raised the idea with then-Jaguar Land Rover chief executive Dr Ralf Speth. He was asked to put his thoughts in writing, and the idea became part of a wider conversation about the company’s future specialist vehicle operation.
Initially known as the Individual Product Division, the operation later became Special Vehicle Operations, or SVO.
Harry was not a Jaguar employee, designer or engineer. Instead, he was an external enthusiast who observed the process, visited the team and contributed ideas. His involvement gave him a valuable perspective on the thinking behind Jaguar’s growing ambition to create more specialised cars.
That context makes his Project 7 ownership story particularly compelling. He had supported the environment in which such a car could exist, and he would ultimately become the owner of its very first production example.
The case for Project 7
The Project 7 concept made its debut at Goodwood in 2013. Its dramatic design took the F-TYPE in a more focused direction, with styling cues that paid tribute to Jaguar’s competition history.
The concept wasn’t initially intended to become a production car. Turning it into a limited-run model would require a rapid development programme and a clear business case. Jaguar needed to understand whether customers would actually buy such an extreme version of its new sports car.
Harry was convinced there would be demand. When the question of production and potential sales arose, he backed the idea and confidently predicted that Jaguar could sell 250 examples. He also said he would buy one himself.
That commitment was more than a passing expression of enthusiasm. It reflected his belief that there was room for a more focused, special F-TYPE — a car that placed driving character and exclusivity at the centre of the experience.
The production Project 7 became a reality, combining the supercharged V8 with a more purposeful design and a number of changes that distinguished it from the regular F-TYPE. The result was a car that felt like a special chapter in Jaguar’s modern history.
Car number one
Harry’s own Project 7 is number one of the planned 250 cars. He collected it from Ridgeway Jaguar in September 2015, taking delivery of a car that represented both his personal enthusiasm for the F-TYPE and his connection to the story behind SVO.
His choice of colour made the car even more individual. The green paintwork is complemented by bespoke orange details, including the brake callipers and subtle exterior accents. The combination evokes historic motorsport colours while giving his car a distinctive identity.
It is a fitting specification for a car that looks back to Jaguar’s racing heritage while embracing a modern, high-performance formula.
Ten years on: why he still loves it
Harry’s relationship with Project 7 has continued long after the excitement of its launch. In a Harry’s Garage video published in July 2025, he reflected on ten years of ownership and around 16,700 miles behind the wheel.
That experience offers a different perspective from a conventional launch review. The car is no longer simply an exciting new model; it is something Harry has lived with, driven on longer journeys and continued to enjoy over time.
The Project 7 combines the immediate response of its supercharged 5.0-litre V8 with a more focused driving experience. Harry particularly appreciates the front-end response and the way the car can feel composed and relaxed when driven normally, yet much more intense when the driving settings are changed.
There are compromises, as you might expect from such a specialised machine. The removable fabric roof is more involved to operate than a conventional powered convertible roof, and the car’s focused character is not the same as that of a standard F-TYPE.
However, those details form part of its appeal rather than undermining it. Harry has used the car for European trips and everyday enjoyment, and his long-term account describes a largely trouble-free ownership experience.
One particularly memorable detail is the inside of his boot, which is signed by members of the Jaguar team associated with the car’s development. It is an unusual reminder that even an exclusive production car is the result of people working together to turn an idea into reality.
For Harry, Project 7 is more than a rare Jaguar. It represents a special moment in the company’s history, a car he believed should exist and a machine that has continued to reward him over a decade of ownership.
Three stories. One F-TYPE.
What makes these three automotive creators so interesting is that each represents a different relationship with Jaguar’s sports car.
Seen Through Glass has owned two examples. Shmee150 has driven and featured the car without adding one to his collection. Harry Metcalfe owns a Project 7 and has a unique personal connection to the wider story of Jaguar’s specialist vehicle operation.
Three different paths lead back to the same car.
Perhaps that helps explain why the F-TYPE has resonated so strongly with the automotive YouTube community. It isn’t defined purely by its specification sheet. The long bonnet, low driving position, distinctive shape and evocative soundtrack all contribute to a sense of theatre that is difficult to quantify.
You can measure horsepower, acceleration and top speed. What is harder to measure is the feeling of hearing a Jaguar V8 start on a cold morning, or dropping the roof on a summer evening and heading out for a drive with nowhere particular to go.
Those experiences are part of what makes a sports car memorable. They can also explain why an owner might buy another example, or why a car can make an impression on a driver who never chooses to own one.
Ultimately, the F-TYPE has given each of these creators a different story to tell.
Why Jaguar F-TYPE YouTubers love the car
The F-TYPE’s appeal isn’t limited to the driving experience. It also works exceptionally well on camera.
Some cars need to be experienced in person before their appeal becomes clear. The F-TYPE communicates much of its character immediately through its proportions, muscular rear, dramatic exhausts and distinctive lights. Add the soundtrack and the result is a car that lends itself naturally to automotive video.
Put an F-TYPE on a winding British road, point a camera at it and you have the ingredients for compelling car content. The styling attracts attention, while the driving experience gives creators something meaningful to explore.
YouTube has also changed how enthusiasts discover cars. For many viewers, their first encounter with the F-TYPE may not have happened at a Jaguar dealership. It may have been through a road trip with Seen Through Glass, a driving feature from Shmee150 or Harry Metcalfe explaining the story behind his Project 7.
These videos give audiences more than a quick look at a car. They can show how it fits into an owner’s life, how it behaves on the road and why it inspires such enthusiasm.
That is an important part of the F-TYPE’s modern legacy. Automotive creators have helped keep the conversation going, connecting the car with enthusiasts who might otherwise have encountered it only in a brochure or on a showroom floor.
More than an E-Type successor
When the F-TYPE arrived, it faced an almost impossible comparison. Jaguar’s new sports car would inevitably be measured against the E-Type, one of the most celebrated and recognisable cars in the marque’s history.
Yet more than a decade after its launch, the F-TYPE has developed an identity of its own. It is no longer simply the modern Jaguar that followed the E-Type; it is a distinctive sports car with its own place in the story of the brand.
The experiences of Sam Furlonger, Tim Burton and Harry Metcalfe illustrate that point in different ways. One returned to the car as an owner, another brought it to a global audience through his driving content, and the third has spent a decade enjoying a special edition connected to Jaguar’s specialist vehicle story.
Their experiences are not a substitute for the car’s engineering or its place in Jaguar history. Instead, they show how a sports car can mean different things to different people.
For enthusiasts, those personal stories can be just as engaging as a list of performance figures. They help explain why certain cars remain memorable long after the launch headlines have faded.
The F-TYPE has earned its own place in modern car culture, and the people who continue to share their experiences are part of that story.
The F Project Verdict
THE F-TYPE WAS MADE FOR THE CAMERA — BUT IT WAS BUILT FOR THE ENTHUSIAST.
From Sam’s two-time ownership to Tim’s on-camera driving experiences and Harry’s decade with Project 7, the Jaguar F-TYPE has become far more than another performance car.
It has inspired stories about ownership, driving, design and the people behind the machines. For automotive creators, it offers a combination of visual drama and driving character that works on screen. For enthusiasts, it offers something more personal: a car that can make an ordinary journey feel like an occasion.
And perhaps that is the greatest compliment Jaguar’s modern sports car could receive.
